Search Engine Optimization (SEO) is the process of enhancing a website’s visibility and improving its search engine rankings. The primary goal of SEO is to attract more relevant and qualified traffic from search engines, ultimately increasing online presence and engagement.

There are several types of SEO, including:

  • On-page SEO: Optimizing individual web pages to improve their search visibility through content, keywords, meta tags, and internal linking.

  • Off-page SEO: Enhancing a website’s authority and rankings through external factors such as link building, social signals, and local citations.

  • Technical SEO: Optimizing a website’s backend structure, including site speed, mobile-friendliness, crawlability, and indexation, to meet search engine requirements.

  • Local SEO: Boosting a business’s presence in local search results by optimizing Google Business Profile, local citations, and location-specific keywords.

  • International SEO: Tailoring a website for different countries and languages, ensuring search engines understand its global relevance through hreflang tags, geo-targeting, and multilingual content.