How to get strong backlinks on the website?

/in /by

Getting strong backlinks is about strategy + relevance + value, not shortcuts. Below is a proven, step-by-step system used by agencies and in-house SEOs to earn links that actually improve rankings and traffic.

What Are “Strong” Backlinks?

A strong backlink has most of these qualities:

✅ From high-authority sites
✅ Topically relevant to your niche
✅ Do-follow
✅ Placed contextually inside content
✅ Uses natural or branded anchor text
✅ From sites with real organic traffic

9 Proven Ways to Get Strong Backlinks

1️⃣ Guest Posting on Niche Authority Sites (Best Method)

Guest posting still works if done correctly.

How to do it right:

  • Target sites in your industry

  • Domain Rating (DR): 30+

  • Site must have real traffic

  • Link placed inside the article body

Outreach example:

Hi [Name],

I read your article on [topic] and found it useful.
I’d love to contribute a high-quality article for your site
covering [specific topic] that your audience will benefit from.

Let me know if you’re open to it.

Thanks,
[Your Name]

💡 Tip: Avoid “Write for Us” spam farms.

2️⃣ HARO / Journalist Links (Very Powerful)

Platforms like:

  • HARO

  • Help a B2B Writer

  • Qwoted

Why they’re strong:

  • Links from news & authority sites

  • DR 70–90+

  • Very high trust

Best for:

  • Businesses

  • Experts

  • SaaS

  • Service websites

3️⃣ Create Linkable Assets (Natural Links)

Google rewards content people want to reference.

Examples:

  • Industry statistics

  • Case studies

  • Ultimate guides

  • Comparison tables

  • Original research

💡 Example:
“Steel Prices in Australia 2025 – Full Industry Report”

Promote it via outreach.

4️⃣ Competitor Backlink Stealing (Smart & Fast)

Reverse-engineer your competitors.

How:

  • Use Ahrefs / Semrush

  • Find competitor backlinks

  • Target:

    • Guest posts

    • Resource pages

    • Mentions

👉 Reach out to the same sites with better content.

5️⃣ Resource Page Link Building

Many sites have pages like:

  • “Useful resources”

  • “Recommended tools”

  • “Helpful links”

Search:

keyword + resources
keyword + useful links
keyword + recommended tools

Ask to be included.

6️⃣ Broken Link Building

Replace broken links with your content.

Steps:

  1. Find broken links on authority sites

  2. Create or match the content

  3. Email the site owner

This works well because you’re helping them.

7️⃣ Brand Mentions → Turn into Links

Find websites mentioning your brand without a link.

Tools:

  • Google Alerts

  • Ahrefs “Content Explorer”

Ask them to add your link.

8️⃣ Local & Industry Citations (Trust Signals)

Best for local businesses.

Examples:

  • Google Business Profile

  • Industry associations

  • Business directories (high-quality only)

Not super powerful alone, but important foundation links.

9️⃣ Digital PR (High-End Strategy)

Create:

  • Data stories

  • Expert opinions

  • Industry trends

Pitch to journalists and bloggers.

🔥 This can generate dozens of authority links.

What to AVOID (Kills SEO)

🚫 Fiverr backlink gigs
🚫 PBN networks
🚫 Spam comments & profile links
🚫 Exact-match anchor abuse
🚫 Irrelevant foreign websites

Google detects these easily.

Anchor Text Strategy (Very Important)

Use this mix:

  • 60–70% branded / naked URLs

  • 20–30% partial match

  • <10% exact match

How Many Backlinks Do You Need?

Depends on competition.

General rule:

  • Low competition → 10–30 strong links

  • Medium → 50–100

  • High → 200+

Quality always wins.

Simple Monthly Backlink Plan

✔ 4–6 guest posts
✔ 1 HARO win
✔ 1 linkable asset
✔ 2 competitor links

Consistent = results.

Frequently Asked Questions (FAQs)

❓ What are strong backlinks in SEO?

Strong backlinks are links from high-authority, relevant, and trusted websites that pass SEO value (link equity) to your site. These links help improve keyword rankings, domain authority, and organic traffic.

❓ Do all backlinks improve Google rankings?

No. Only quality backlinks help rankings. Low-quality, spammy, or irrelevant backlinks can have no impact or even harm SEO if overused.

❓ How can I check if a backlink is strong?

A strong backlink usually comes from a site that:

  • Has good Domain Rating (DR) / Domain Authority

  • Is relevant to your niche

  • Gets real organic traffic

  • Provides a do-follow contextual link

You can check this using tools like Ahrefs, Semrush, or Google Search Console.

❓ How many backlinks does a website need to rank?

There is no fixed number. Ranking depends on:

  • Keyword competition

  • Content quality

  • Competitor backlink profile

For low-competition keywords, 10–30 quality backlinks may be enough. Competitive keywords may need 100+ strong links.

❓ Are guest posts still effective for backlinks?

Yes, guest posting is still effective when done on real, niche-relevant websites with genuine traffic. Avoid low-quality “Write for Us” sites created only for selling links.

❓ What is the best type of backlink for SEO?

The best backlinks are:

  • Editorial links

  • Contextual links inside content

  • Links from authority blogs, news sites, or industry websites

  • Natural anchor text (brand or partial match)

❓ Can I rank without backlinks?

For very low-competition or local keywords, it is possible. However, for most competitive niches, backlinks are essential to outrank competitors.

❓ How long does it take for backlinks to show results?

Usually 4 to 12 weeks, depending on:

  • Website age

  • Link quality

  • Crawl frequency

  • Competition level

SEO results improve faster with consistent link building.

❓ Are paid backlinks safe?

Buying backlinks is risky if done improperly. Google discourages paid links that manipulate rankings. If paid links are used, they must be:

  • High quality

  • Relevant

  • Natural in placement

  • Not spammy or mass-generated

❓ What backlinks should be avoided?

Avoid:

  • Fiverr or cheap backlink packages

  • PBN links

  • Spam comments and profile links

  • Irrelevant foreign websites

  • Over-optimized exact-match anchors