How to get strong backlinks on the website?

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Getting strong backlinks is about strategy + relevance + value, not shortcuts. Below is a proven, step-by-step system used by agencies and in-house SEOs to earn links that actually improve rankings and traffic.

What Are “Strong” Backlinks?

A strong backlink has most of these qualities:

✅ From high-authority sites
✅ Topically relevant to your niche
✅ Do-follow
✅ Placed contextually inside content
✅ Uses natural or branded anchor text
✅ From sites with real organic traffic

9 Proven Ways to Get Strong Backlinks

1️⃣ Guest Posting on Niche Authority Sites (Best Method)

Guest posting still works if done correctly.

How to do it right:

  • Target sites in your industry

  • Domain Rating (DR): 30+

  • Site must have real traffic

  • Link placed inside the article body

Outreach example:

Hi [Name],

I read your article on [topic] and found it useful.
I’d love to contribute a high-quality article for your site
covering [specific topic] that your audience will benefit from.

Let me know if you’re open to it.

Thanks,
[Your Name]

💡 Tip: Avoid “Write for Us” spam farms.

2️⃣ HARO / Journalist Links (Very Powerful)

Platforms like:

  • HARO

  • Help a B2B Writer

  • Qwoted

Why they’re strong:

  • Links from news & authority sites

  • DR 70–90+

  • Very high trust

Best for:

  • Businesses

  • Experts

  • SaaS

  • Service websites

3️⃣ Create Linkable Assets (Natural Links)

Google rewards content people want to reference.

Examples:

  • Industry statistics

  • Case studies

  • Ultimate guides

  • Comparison tables

  • Original research

💡 Example:
“Steel Prices in Australia 2025 – Full Industry Report”

Promote it via outreach.

4️⃣ Competitor Backlink Stealing (Smart & Fast)

Reverse-engineer your competitors.

How:

  • Use Ahrefs / Semrush

  • Find competitor backlinks

  • Target:

    • Guest posts

    • Resource pages

    • Mentions

👉 Reach out to the same sites with better content.

5️⃣ Resource Page Link Building

Many sites have pages like:

  • “Useful resources”

  • “Recommended tools”

  • “Helpful links”

Search:

keyword + resources
keyword + useful links
keyword + recommended tools

Ask to be included.

6️⃣ Broken Link Building

Replace broken links with your content.

Steps:

  1. Find broken links on authority sites

  2. Create or match the content

  3. Email the site owner

This works well because you’re helping them.

7️⃣ Brand Mentions → Turn into Links

Find websites mentioning your brand without a link.

Tools:

  • Google Alerts

  • Ahrefs “Content Explorer”

Ask them to add your link.

8️⃣ Local & Industry Citations (Trust Signals)

Best for local businesses.

Examples:

  • Google Business Profile

  • Industry associations

  • Business directories (high-quality only)

Not super powerful alone, but important foundation links.

9️⃣ Digital PR (High-End Strategy)

Create:

  • Data stories

  • Expert opinions

  • Industry trends

Pitch to journalists and bloggers.

🔥 This can generate dozens of authority links.

What to AVOID (Kills SEO)

🚫 Fiverr backlink gigs
🚫 PBN networks
🚫 Spam comments & profile links
🚫 Exact-match anchor abuse
🚫 Irrelevant foreign websites

Google detects these easily.

Anchor Text Strategy (Very Important)

Use this mix:

  • 60–70% branded / naked URLs

  • 20–30% partial match

  • <10% exact match

How Many Backlinks Do You Need?

Depends on competition.

General rule:

  • Low competition → 10–30 strong links

  • Medium → 50–100

  • High → 200+

Quality always wins.

Simple Monthly Backlink Plan

✔ 4–6 guest posts
✔ 1 HARO win
✔ 1 linkable asset
✔ 2 competitor links

Consistent = results.

Frequently Asked Questions (FAQs)

❓ What are strong backlinks in SEO?

Strong backlinks are links from high-authority, relevant, and trusted websites that pass SEO value (link equity) to your site. These links help improve keyword rankings, domain authority, and organic traffic.

❓ Do all backlinks improve Google rankings?

No. Only quality backlinks help rankings. Low-quality, spammy, or irrelevant backlinks can have no impact or even harm SEO if overused.

❓ How can I check if a backlink is strong?

A strong backlink usually comes from a site that:

  • Has good Domain Rating (DR) / Domain Authority

  • Is relevant to your niche

  • Gets real organic traffic

  • Provides a do-follow contextual link

You can check this using tools like Ahrefs, Semrush, or Google Search Console.

❓ How many backlinks does a website need to rank?

There is no fixed number. Ranking depends on:

  • Keyword competition

  • Content quality

  • Competitor backlink profile

For low-competition keywords, 10–30 quality backlinks may be enough. Competitive keywords may need 100+ strong links.

❓ Are guest posts still effective for backlinks?

Yes, guest posting is still effective when done on real, niche-relevant websites with genuine traffic. Avoid low-quality “Write for Us” sites created only for selling links.

❓ What is the best type of backlink for SEO?

The best backlinks are:

  • Editorial links

  • Contextual links inside content

  • Links from authority blogs, news sites, or industry websites

  • Natural anchor text (brand or partial match)

❓ Can I rank without backlinks?

For very low-competition or local keywords, it is possible. However, for most competitive niches, backlinks are essential to outrank competitors.

❓ How long does it take for backlinks to show results?

Usually 4 to 12 weeks, depending on:

  • Website age

  • Link quality

  • Crawl frequency

  • Competition level

SEO results improve faster with consistent link building.

❓ Are paid backlinks safe?

Buying backlinks is risky if done improperly. Google discourages paid links that manipulate rankings. If paid links are used, they must be:

  • High quality

  • Relevant

  • Natural in placement

  • Not spammy or mass-generated

❓ What backlinks should be avoided?

Avoid:

  • Fiverr or cheap backlink packages

  • PBN links

  • Spam comments and profile links

  • Irrelevant foreign websites

  • Over-optimized exact-match anchors

Have backlinks on site but no organic monthly traffic?

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If you have backlinks on site but no organic monthly traffic, below are the reason to check

This is a very common SEO situation, and it usually means the backlinks alone are not strong or relevant enough to generate rankings yet.

Below is a clear, practical breakdown of why this happens and what to fix 👇

Why You Have Backlinks but No Organic Traffic

1️⃣ Backlinks Are Low Quality or Irrelevant

Not all backlinks help rankings.

Backlinks won’t drive traffic if they are:

  • From low-authority or spammy websites

  • From unrelated niches (e.g., casino, adult, random blogs)

  • Sitewide links, profile links, or comment links only

  • No-follow or UGC links only

👉 Quality > Quantity

What to check

  • Domain Authority / Domain Rating

  • Relevance to your industry

  • Anchor text usage

2️⃣ Your Pages Are Not Ranking Yet

Backlinks support rankings, but they don’t guarantee them.

If your pages:

  • Rank beyond page 3–5

  • Target competitive keywords

  • Are new (Google hasn’t trusted them yet)

👉 You won’t see traffic.

Check in Google Search Console

  • Average position

  • Impressions vs clicks

  • Indexed pages

3️⃣ Weak or Poorly Optimized Content

Even with backlinks, Google won’t rank pages that:

  • Are thin or copied content

  • Have duplicate content issues

  • Don’t match search intent

  • Lack keyword optimization (title, H1, internal links)

👉 Backlinks amplify good content, they don’t replace it.

4️⃣ Targeting Wrong Keywords

If your site targets:

  • Keywords with 0–10 searches/month

  • Extremely competitive keywords (Amazon, Flipkart, Wikipedia level)

  • Informational keywords without demand

👉 Traffic stays zero even if rankings improve.

5️⃣ Technical SEO Problems

Backlinks won’t help if Google can’t properly crawl or trust your site.

Common issues:

  • Pages not indexed

  • Canonical pointing to wrong URLs

  • Duplicate content (very common with multi-domain sites)

  • Poor mobile usability

  • Slow loading speed

6️⃣ New Domain or Low Trust

If your website is:

  • Less than 6 months old

  • Has no topical authority

  • Has sudden backlink spikes

👉 Google keeps it in a sandbox phase.

Traffic comes slowly.

7️⃣ No Internal Linking Structure

Even strong backlinks fail when:

  • Pages are isolated

  • No internal links support money pages

  • Blog posts don’t funnel authority

Internal links = power distribution

How to Fix This (Action Plan)

✅ Step 1: Audit Backlinks

  • Remove or disavow spam links

  • Build niche-relevant links

  • Use branded + natural anchor text

✅ Step 2: Improve Content Quality

  • Rewrite thin pages

  • Add FAQs, schema, examples

  • Match search intent (informational vs commercial)

✅ Step 3: Target Low-Competition Keywords

Focus on:

  • Long-tail keywords

  • Location-based keywords

  • Buyer-intent keywords

Example:
❌ “Steel supplier”
✅ “Steel supplier in Melbourne for construction”

✅ Step 4: Fix Technical SEO

  • Ensure pages are indexed

  • Fix duplicate content

  • Improve Core Web Vitals

  • Optimize mobile UX

✅ Step 5: Strengthen Internal Linking

  • Link from high-authority pages to target pages

  • Use contextual anchors

  • Create topic clusters

Reality Check

Backlinks without rankings = no traffic
Rankings without search volume = no traffic
Content without intent = no traffic

SEO traffic is the result of alignment, not just links.

 

How to Improves click-through rate (CTR)?

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Improving Click-Through Rate (CTR) means getting more users to click your result when it appears in Google. Higher CTR = more traffic without increasing rankings and it also sends positive user signals to Google.

Here’s a clear, actionable guide 👇

What Is CTR?

CTR = (Clicks ÷ Impressions) × 100

Example:
If your page appears 1,000 times and gets 80 clicks → CTR = 8%

How to Improve CTR in Organic Search

1. Write Compelling SEO Titles (Most Important) 🔥

Your title decides whether users click or not.

Best practices:

  • Put main keyword first

  • Add a benefit or hook

  • Use numbers, power words, or year

  • Keep under 60 characters

Examples:

  • ❌ Kitchen Cookware Guide

  • ✅ Best Kitchen Cookware in Australia (2025 Buyer’s Guide)

2. Optimize Meta Descriptions for Clicks ✍️

Meta descriptions don’t affect rankings directly, but heavily affect CTR.

Tips:

  • 150–160 characters

  • Include keyword naturally

  • Highlight benefit + CTA

Example:

Compare top cookware brands, prices, and materials. Expert tips to choose the best cookware for your kitchen.

3. Match Search Intent Exactly 🎯

If users want comparison, don’t show a basic guide.

Examples:

  • “best non-stick pan” → comparison list

  • “how to clean cast iron” → how-to guide

Intent match = higher CTR + better rankings.

4. Use Rich Results & Schema Markup ⭐

Schema makes your result stand out.

Helpful schemas:

  • FAQ schema

  • Review & rating schema

  • Product schema

  • HowTo schema

Rich snippets increase CTR by 10–30%.

5. Improve URL Structure 🧩

Clean URLs look more trustworthy.

✔ /best-non-stick-pans/
❌ /page?id=123&ref=abc

6. Add Emotional & Power Words 🧠

Trigger curiosity and trust.

Examples:

  • Best, Proven, Ultimate

  • Affordable, Expert, Honest

  • Step-by-step, Complete

But avoid clickbait—Google users bounce fast.

7. Use Brackets & Separators 📌

They visually stand out in search results.

Examples:

  • [2025 Guide]

  • (Expert Review)

  • | Comparison

8. Optimize for Featured Snippets 🥇

Featured snippets steal clicks from competitors.

Do this by:

  • Answering questions in 40–60 words

  • Using lists, tables, bullet points

  • Clear headings (H2/H3)

9. Test & Improve Using Google Search Console 📊

Find pages with:

  • High impressions

  • Low CTR

Then:

  • Rewrite titles

  • Improve descriptions

  • Add schema

This is low effort, high impact.

Average Organic CTR by Position (Approx.)

  • Position 1 → 28–35%

  • Position 2 → 15–18%

  • Position 3 → 10–12%

  • Position 5 → 5–7%

  • Position 10 → ~2%

Improving CTR can double traffic without moving positions.

Quick CTR Improvement Checklist ✅

  • Strong title with benefit

  • Intent-matched content

  • Optimized meta description

  • Schema markup

  • Clean URL

  • Power words & numbers

How to drives long-term traffic?

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Driving long-term traffic means getting consistent visitors month after month without paying for ads. The key is building SEO assets that keep working over time. Here’s a clear, practical explanation 👇

What Drives Long-Term Traffic?

Long-term traffic comes from:

  • Search engines (organic SEO)

  • Evergreen content

  • Authority & trust

  • Strong site structure

Unlike ads, this traffic doesn’t stop when you stop spending.

How to Drive Long-Term Traffic (Step by Step)

1. Create Evergreen Content 🌱

Evergreen content stays relevant for years.

Examples:

  • How-to guides

  • Tutorials

  • Comparisons

  • FAQs

  • Problem-solving articles

❌ Avoid: trend-only or short-lived topics

✔ Example:

  • “How to choose steel beams” → long-term

  • “Steel price today” → short-term

2. Target Search Intent, Not Just Keywords 🎯

Google rewards pages that solve user problems.

Focus on:

  • Informational intent → blogs & guides

  • Commercial intent → comparison & review pages

  • Transactional intent → product & service pages

Correct intent = stable rankings = steady traffic

3. Build High-Quality Backlinks 🔗

Backlinks are the foundation of long-term SEO.

  • Authority backlinks keep pages ranking for years

  • One strong backlink can outperform 100 weak ones

  • Natural link profile = safe & sustainable growth

Backlinks protect rankings even during Google updates.

4. Strengthen Internal Linking 🔄

Internal links:

  • Pass authority to important pages

  • Improve crawlability

  • Keep users longer on site

This improves page rankings site-wide, not just one page.

5. Update & Refresh Content Regularly ♻️

Google loves fresh accuracy.

  • Update stats, images, FAQs

  • Improve content depth

  • Add new keywords

Refreshing content often boosts rankings without creating new pages.

6. Optimize for Topical Authority 🧠

Cover an entire topic, not just one keyword.

Example:
Instead of 1 page on “Kitchen cookware”
Create:

  • Best cookware materials

  • Non-stick vs stainless steel

  • Cookware care guides

  • Brand comparisons

Google sees you as an expert, not just a page.

7. Improve User Experience (UX) 🚀

Google tracks:

  • Bounce rate

  • Time on page

  • Page speed

  • Mobile usability

Good UX = users stay longer = rankings stay longer.

8. Avoid Shortcuts & Black-Hat SEO ⚠️

Practices that kill long-term traffic:

  • Keyword stuffing

  • Paid spam backlinks

  • Duplicate content

  • AI-only thin content

These may work short-term but collapse later.

Simple Long-Term Traffic Formula

**Evergreen Content

  • Search Intent Match

  • Authority Backlinks

  • Technical SEO

  • Regular Updates
    = Long-Term Organic Traffic**

Real Example Timeline

  • Month 1–2: Content creation & optimization

  • Month 3–4: Rankings start improving

  • Month 6+: Stable traffic growth

  • Year 1+: Traffic compounds automatically 📈

How Increases organic search visibility?

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Organic search visibility increases when Google trusts, understands, and prefers your website over competitors. Here’s a clear, step-by-step explanation of how it increases 👇

What Is Organic Search Visibility?

It means:

  • How often your website appears in Google search results

  • For how many keywords

  • At what positions (Top 3, Top 10, etc.)

Higher visibility = more clicks = more organic traffic 📈

How Organic Search Visibility Increases

1. Higher Rankings = More Visibility 🔝

Google shows top-ranking pages more frequently.

Example CTR (click-through rate):

  • Position 1 → ~28–35% clicks

  • Position 5 → ~5–7% clicks

  • Position 10 → ~2%

When your ranking improves, visibility automatically increases.

2. Backlinks Boost Trust & Authority 🔗

Backlinks signal Google that your content is valuable.

  • High-quality backlinks → higher domain authority

  • Higher authority → Google ranks you for more keywords

  • Result: your site appears in more searches

3. Keyword Expansion (Ranking for More Queries) 🎯

As Google trusts your site:

  • You start ranking for long-tail keywords

  • Then mid-tail keywords

  • Eventually competitive keywords

Example:

  • Start: “best steel supplier in Sydney”

  • Later: “structural steel beams Australia”

  • Then: “steel supplier Australia”

This dramatically increases visibility.

4. Better Click-Through Rate (CTR) 📊

Optimized:

  • SEO titles

  • Meta descriptions

  • Rich snippets (FAQ, ratings)

Higher CTR tells Google:

“Users like this result”

Google then pushes your page higher, increasing visibility even more.

5. Content Relevance & Search Intent Match 🧠

Google promotes content that matches user intent:

  • Informational

  • Commercial

  • Transactional

If your content answers queries better than competitors, Google shows it more often.

6. Technical SEO Helps Google Crawl More Pages ⚙️

Good technical SEO = better visibility.

Key factors:

  • Fast page speed

  • Mobile-friendly

  • Proper internal linking

  • Clean site structure

This allows Google to:

  • Crawl more pages

  • Index more content

  • Rank more URLs

7. Fresh & Updated Content Signals 📅

Regular updates tell Google your site is active.

  • Updated blogs rank better

  • Refreshed pages regain lost rankings

  • New pages add new keyword visibility

8. Internal Linking Strengthens Visibility 🔄

Internal links:

  • Pass authority between pages

  • Help Google understand topic relevance

  • Improve rankings for important pages

Simple Example (Real-World)

1️⃣ You publish SEO-optimized content
2️⃣ You earn quality backlinks
3️⃣ Google trusts your site
4️⃣ Rankings improve
5️⃣ Your site appears for more keywords
6️⃣ Organic visibility increases 🚀

Formula (Easy to Remember)

Content Quality + Backlinks + Technical SEO + User Experience
= Higher Rankings
= More Organic Search Visibility

How to improve website rankings?

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Improving website rankings on Google requires a mix of technical SEO, high-quality content, and authority building. Below is a clear, step-by-step SEO guide that actually works in 2025.

How to Improve Website Rankings on Google

(Proven SEO Strategy That Works)

1. Do Proper Keyword Research (Foundation of Rankings)

Target the right keywords, not just high-volume ones.

Best Practices:

  • Focus on search intent (informational, commercial, transactional)

  • Use long-tail keywords (lower competition, higher conversion)

  • Group keywords into topic clusters

Tools:
Google Search Console, Ahrefs, SEMrush, Ubersuggest

Example:
❌ cookware
✅ best non stick cookware for induction Australia

2. Create High-Quality, SEO-Optimized Content

Google ranks content that solves user problems better than competitors.

Content Optimization Checklist:

  • Use the primary keyword in:

    • Title (H1)

    • URL

    • Meta description

    • First 100 words

  • Use related & semantic keywords naturally

  • Add FAQs (boosts featured snippets)

  • Keep content up-to-date

👉 Aim for topical authority, not keyword stuffing.

3. Optimize On-Page SEO (Critical for Rankings)

On-Page SEO Factors:

  • SEO-friendly URLs

  • Proper H1–H6 heading structure

  • Internal linking to relevant pages

  • Optimized images (alt text, compression)

  • Strong meta titles & descriptions for higher CTR

4. Improve Website Speed & Core Web Vitals

Google favors fast, mobile-friendly websites.

Focus On:

  • Page load speed (< 2.5 seconds)

  • Mobile responsiveness

  • Core Web Vitals:

    • LCP

    • CLS

    • INP

Tools:
PageSpeed Insights, GTmetrix

5. Build High-Quality Backlinks (Authority Builder)

Backlinks remain one of the top ranking factors.

Safe Link-Building Methods:

  • Guest posting on niche-relevant sites

  • Digital PR & brand mentions

  • Resource link building

  • High-quality business directories

  • Editorial backlinks

⚠️ Avoid:

  • Paid spam links

  • Link farms

  • Irrelevant backlinks

6. Strengthen Internal Linking Structure

Internal links help:

  • Distribute link equity

  • Improve crawlability

  • Boost keyword rankings

Tip:
Link from high-authority pages to pages you want to rank.

7. Optimize for Search Intent & User Experience (UX)

Google measures user signals.

Improve:

  • Dwell time

  • Bounce rate

  • Page engagement

How:

  • Clear content layout

  • Short paragraphs & bullet points

  • Visuals, tables, videos

  • Easy navigation

8. Fix Technical SEO Issues

Technical issues can block rankings even with good content.

Common Fixes:

  • Remove duplicate content

  • Fix crawl errors

  • Optimize robots.txt & XML sitemap

  • Use canonical tags correctly

  • HTTPS security

9. Use Google Search Console Data (Underrated Goldmine)

Find keywords where you:

  • Rank between positions 5–20

  • Have high impressions but low CTR

👉 Optimize those pages first for quick ranking wins.

10. Be Consistent (SEO Is Not Instant)

SEO results take time:

  • Small improvements: 4–6 weeks

  • Strong ranking growth: 3–6 months

  • Authority sites: 6–12 months

Consistency beats shortcuts.

Simple SEO Ranking Formula

Great Content

  • Strong On-Page SEO

  • High-Quality Backlinks

  • Good User Experience
    = Higher Rankings

Final Tip (Very Important)

Don’t chase Google algorithms
Chase user value — Google will follow

Difference between website traffic and ranking

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Website Traffic vs Website Ranking (Key Difference)

Aspect Website Traffic Website Ranking
Meaning Number of visitors coming to your website Position of your website/page in Google search results
Measured by Users, sessions, page views Keyword position (e.g. Rank #1, #5, #20)
Tool examples Google Analytics, GA4 Google Search Console, SEMrush, Ahrefs
Can exist without the other? ✅ Yes ✅ Yes
Direct revenue impact High Indirect

What Is Website Ranking? 📊

Ranking means where your webpage appears in search results for a specific keyword.

Example:

  • Keyword: “non stick cookware Australia”

  • Your page appears at Position #3 on Google

👉 That page is ranking #3 for that keyword.

What Is Website Traffic? 🚦

Traffic means how many users actually visit your website.

Example:

  • 5,000 users visited your site in one month

  • That is your website traffic

How They Are Connected (But Not the Same)

1. High Ranking ≠ High Traffic

If a keyword has low search volume, even ranking #1 won’t bring much traffic.

Example:

  • Keyword search volume: 50/month

  • Rank #1 → maybe 20–30 visitors/month

2. High Traffic Without Ranking

Traffic can come from:

  • Paid ads (Google Ads)

  • Social media (Instagram, Facebook)

  • Direct visits

  • Email marketing

Even if rankings are poor, traffic can still be high.

3. Ranking Drives Organic Traffic 🌱

Better rankings usually mean:

  • More visibility

  • More clicks

  • More organic traffic

But traffic depends on:

  • Keyword search volume

  • CTR (Click Through Rate)

  • Meta title & description quality

Example to Understand Better

Case 1:

  • Rank #1 for keyword with 100 searches/month

  • Estimated traffic: 30–40 users/month

Case 2:

  • Rank #5 for keyword with 10,000 searches/month

  • Estimated traffic: 300–500 users/month

👉 Lower ranking but higher traffic.

Which Is More Important?

For SEO Teams:

✔ Ranking → performance indicator

For Business Owners:

✔ Traffic & conversions → revenue

Best Strategy:

👉 Focus on high-ranking + high-traffic keywords

One-Line Summary

  • Ranking = Visibility

  • Traffic = Visitors

Both are important, but traffic pays the bills, and ranking helps generate traffic.

Why Backlinks Are Important?

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Backlinks are one of the most important Google ranking factors. Here’s why 👇

1. Trust & Authority Signal 🔗

Google treats backlinks like votes of confidence.

  • A backlink from a high-authority site (news sites, industry leaders, trusted blogs) tells Google:

    “This content is valuable and trustworthy.”

  • More quality backlinks = higher domain authority

2. Higher Search Engine Rankings 📈

Websites with strong backlink profiles usually rank higher on Google.

Example:

  • Page with 50 quality backlinks → ranks better

  • Page with 0 backlinks → struggles to rank, even with good content

3. Faster Indexing by Google ⚡

Backlinks help Google discover your pages faster.

  • When Google crawls a site that links to you, it finds your page quickly

  • Very useful for new websites and new blog posts

4. Referral Traffic 🚦

Backlinks don’t only help SEO — they bring real users.

  • If a popular blog links to your page, readers may click the link

  • This brings targeted traffic that can convert

5. Builds Brand Credibility & Awareness 🏆

Being mentioned and linked on reputable websites:

  • Improves brand visibility

  • Builds industry authority

  • Increases user trust

Types of Backlinks

1. Dofollow Backlinks ✅

  • Pass SEO value (link juice)

  • Most valuable for rankings

2. Nofollow Backlinks ❌

  • Do not pass direct SEO value

  • Still useful for traffic & brand visibility

3. Natural Backlinks 🌱

  • Earned naturally due to good content

  • Best and safest type

4. Manual / Outreach Backlinks 📩

  • Created via guest posts, PR, partnerships

5. Low-Quality / Spam Backlinks ⚠️

  • From link farms, spam sites, irrelevant pages

  • Can harm rankings if excessive

Quality vs Quantity (Very Important)

✔ 1 backlink from a high-authority site
is better than
❌ 100 backlinks from low-quality sites

Google focuses on:

  • Relevance

  • Authority

  • Natural link profile

Simple Example

If:

  • Forbes links to your article → very powerful backlink

  • Random spam site links to you → almost no value (or negative)

 

In Short

Backlinks help you:

  • Rank higher on Google

  • Build trust and authority

  • Get faster indexing

  • Drive referral traffic

If you want, I can also explain:

  • How to build safe backlinks

  • Difference between white-hat vs black-hat SEO

  • Backlink strategy for your specific website or niche

What are the backlinks and why they are important?

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Backlinks (also called inbound links or incoming links) are links from one website to another.
If Website A links to Website B, then Website B has received a backlink from Website A.

Why Backlinks Are Important (Especially for SEO)

Backlinks are one of the most important Google ranking factors. Here’s why 👇

1. Trust & Authority Signal 🔗

Google treats backlinks like votes of confidence.

  • A backlink from a high-authority site (news sites, industry leaders, trusted blogs) tells Google:

    “This content is valuable and trustworthy.”

  • More quality backlinks = higher domain authority

2. Higher Search Engine Rankings 📈

Websites with strong backlink profiles usually rank higher on Google.

Example:

  • Page with 50 quality backlinks → ranks better

  • Page with 0 backlinks → struggles to rank, even with good content

3. Faster Indexing by Google ⚡

Backlinks help Google discover your pages faster.

  • When Google crawls a site that links to you, it finds your page quickly

  • Very useful for new websites and new blog posts

4. Referral Traffic 🚦

Backlinks don’t only help SEO — they bring real users.

  • If a popular blog links to your page, readers may click the link

  • This brings targeted traffic that can convert

5. Builds Brand Credibility & Awareness 🏆

Being mentioned and linked on reputable websites:

  • Improves brand visibility

  • Builds industry authority

  • Increases user trust

Types of Backlinks

1. Dofollow Backlinks ✅

  • Pass SEO value (link juice)

  • Most valuable for rankings

2. Nofollow Backlinks ❌

  • Do not pass direct SEO value

  • Still useful for traffic & brand visibility

3. Natural Backlinks 🌱

  • Earned naturally due to good content

  • Best and safest type

4. Manual / Outreach Backlinks 📩

  • Created via guest posts, PR, partnerships

5. Low-Quality / Spam Backlinks ⚠️

  • From link farms, spam sites, irrelevant pages

  • Can harm rankings if excessive

Quality vs Quantity (Very Important)

✔ 1 backlink from a high-authority site
is better than
❌ 100 backlinks from low-quality sites

Google focuses on:

  • Relevance

  • Authority

  • Natural link profile

Simple Example

If:

  • Forbes links to your article → very powerful backlink

  • Random spam site links to you → almost no value (or negative)

In Short

Backlinks help you:

  • Rank higher on Google

  • Build trust and authority

  • Get faster indexing

  • Drive referral traffic

How to charge different shipping for all states in Kogan Marketplace

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This is a common limitation with Kogan ↔ Shopify integrations via Commercium, so you’re not alone 👍
Let me explain why it’s happening and what practical options you have to charge different shipping per Australian state.

Why this is happening

  • Kogan Marketplace controls shipping, not Shopify.

  • When you integrate Kogan → Shopify using Commercium, the shipping charge is sent from Kogan, not calculated by Shopify.

  • By default, Kogan uses a single flat shipping price for “Australia”, unless you configure state-based shipping inside Kogan Seller Centre.

👉 Shopify shipping zones will NOT apply to Kogan orders.

What you CANNOT do ❌

  • You cannot use Shopify shipping profiles or state-based rates for Kogan orders

  • You cannot override shipping in Commercium

  • You cannot calculate shipping dynamically in Shopify for Kogan customers

All shipping logic must be handled inside Kogan

Correct way to charge different shipping per state (Recommended) ✅

Option 1: Configure State-Based Shipping in Kogan Seller Centre

  1. Log in to Kogan Seller Centre

  2. Go to:
    Settings → Shipping

  3. Create separate shipping regions:

    • NSW

    • VIC

    • QLD

    • SA

    • WA

    • TAS

    • NT

    • ACT

  4. Assign different shipping prices to each state

  5. Link the shipping template to your products

✅ This is the best and cleanest solution
✅ Shipping will correctly sync to Shopify via Commercium

Option 2: Create Multiple Kogan Shipping Profiles (Advanced)

If you sell bulky or heavy items, you can:

  • Create multiple shipping templates in Kogan:

    • Metro States

    • Regional States

    • Remote States (WA / NT / TAS)

  • Assign templates based on SKU or category

⚠️ Still managed only in Kogan, not Shopify

Option 3: Include Shipping in Product Price (Workaround)

If Kogan shipping rules feel restrictive:

  • Increase product price

  • Set flat $0 or low shipping

  • Average the shipping cost across states

⚠️ Not ideal but sometimes used by sellers