How do you add custom functionality to a Shopify store?
Adding custom functionality to a Shopify store can be done in a few different ways depending on what you need to achieve. Here’s a breakdown of the main approaches:
1. Use Shopify Apps
Best for: Common features like subscriptions, reviews, upsells, etc.
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Go to the Shopify App Store
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Install an app that fits your needs (free and paid options available)
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Most apps have setup instructions and support
Examples:
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Klaviyo for email marketing
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Yotpo for reviews
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Recharge for subscriptions
2. Modify the Shopify Theme
Best for: Small UI changes, custom sections, styling, or behavior
a. Online Code Editor
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Go to Online Store > Themes > Actions > Edit code
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Modify files like:
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theme.liquid
– overall layout -
product.liquid
,collection.liquid
, etc. – page templates -
assets/custom.js
,assets/custom.css
– scripts and styles
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b. Sections & Snippets
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Create new Liquid files in
/sections
or/snippets
for reusable content -
Warning: Always backup your theme or work in a duplicate theme before editing!
3. Use Shopify Scripts (Shopify Plus only)
Best for: Custom discount logic, cart rules, shipping/payment changes
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Written in Ruby
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Found under Shopify Admin > Script Editor
4. Use Shopify Functions
Best for: Extending backend logic like checkout and discounts (newer alternative to Scripts)
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Written in Rust and deployed via custom apps
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Highly performant and secure
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Requires CLI setup and development experience
5. Build a Custom Shopify App
Best for: Fully custom functionality, external API integration, admin tools
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Use Shopify’s CLI
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Tech stack: Node.js or Ruby backend, Polaris for UI, Shopify APIs
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Can be public, custom, or private apps
6. Use Shopify APIs
Best for: Integrating with external systems or building headless storefronts
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Storefront API – for custom frontends
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Admin API – manage products, orders, customers
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Checkout API – for custom checkout experiences (Shopify Plus)
Example: Adding a Custom Script for a Discount Banner
This would go in your theme.liquid
or a cart template file.